PICO Simulation for Rare Disease Medicines: Practical Recommendations for Successful JCA Preparations

Oncology products and advanced therapy medicinal products (ATMPs), many of which treat rare diseases, are already within the scope of EU Joint Clinical Assessment (JCA). Additionally, all orphan medicinal products (OMPs) will be eligible for JCA from 2028. For manufacturers planning launches in rare indications, it’s therefore time to embed JCA considerations into global access strategies and evidence-generation planning. “PICO simulation” should be a central part of this work, to predict pan-EU HTA body expectations and ensure relevant populations, interventions, comparators, and outcomes (PICOs) are represented across the product’s evidence base.

I’m new to this, what is PICO simulation?

The assessment scope for EU JCA will include all relevant parameters for assessment expressed as a series of “PICOs”. These will be identified in a PICO survey shared with all 27 Member States, with the results consolidated by the JCA (co-)assessors to capture all needs of Member States in as few PICOs as possible. However, based on different needs in different Member States, the number of collected PICOs could be very high (see our research), meaning that evidence generation activities will need to cover a broad range of PICOs. Additionally, the final PICO list will only be communicated to the manufacturer 100 days before the JCA dossier submission deadline, leaving little time for evidence generation and dossier development.

Companies will therefore need to simulate PICOs well in advance of receiving the final PICO scope from the JCA (co-)assessors: firstly, to inform appropriate evidence generation activities early on and secondly, to feed into early, proactive JCA dossier development.

When should I be doing PICO simulation?

PICO simulation is relevant at multiple stages in a product’s development pathway:

PICO simulation can identify the key questions a product’s evidence package should address, and therefore inform optimal trial design. It’s unlikely that a single trial will be able to cover all of the anticipated required PICOs, so companies may choose to prioritise which PICOs to address in the pivotal trial, with the remainder addressed through other evidence generation activities such as real-world data collection or indirect treatment comparisons (ITCs).

PICO simulation can help determine which trial analyses are needed and confirm if any additional, complementary data generation activities are needed; for example, if new patient sub-populations have been defined or if comparators have evolved since the previous simulation.

To ensure a strategy is in place for all likely PICOs and initiate JCA dossier development ahead of the final confirmation of PICOs from the JCA (co-)assessors (100 days from submission date).

Why will PICO simulation be different for rare diseases?

Published PICO simulation exercises have found that clinical guidelines capture the majority of PICOs (see our research), and therefore for most conditions, prospectively examining guidelines is likely to provide a reasonably comprehensive assessment of likely PICOs. However, we often see a lot of regional variation in the management of rare diseases (particularly in “ultra” rare conditions), and there are typically only a handful of treatment guidelines available.  The relevant comparator is often “best supportive care”’, and a wide range of different symptomatic treatments could fall into this category varying based on local preferences.

Investigating prior HTA submission scopes and discussing different Member State requirements with affiliates will also be useful activities for PICO simulations, particularly in well-trod disease areas, to identify the most relevant populations, comparators and outcomes. However, this approach relies on there being prior HTA appraisals in the disease area, and many rare disease products are launched as the first disease-modifying products in their therapy area. Other anticipated challenges for PICO simulation include:

  • Limited published research, limiting the insights that can be drawn on regional treatment patterns from desk-based research
  • High levels of heterogeneity in rare disease populations, leading to regional population variations or high numbers of population subgroups
  • A lack of established or validated outcomes, making it challenging to assess what will be considered the most clinically and patient relevant outcomes across EU markets

So, how would you recommend we go about PICO simulation for a rare disease?

Our recommendations for the manufacturers of treatments are as follows:

  • Be creative with your research approaches: From our experience conducting guideline reviews in rare conditions, targeted literature reviews with creative and tailored search approaches can provide a good picture of a regional landscape, so help to capture a breadth of potential PICO considerations across EU Member States.1,2
  • Look to proxy conditions or analogue products: Where HTA precedent doesn’t exist, work with internal medical teams and external KOLs to define conditions or products with strategically relevant similarities. Ensure that HTA landscaping encompasses these conditions for broader insights and validation of your PICO strategy.
  • Engage clinical experts: Companies will need to conduct interviews with KOLs across key representative EU markets, and HEOR and Access teams should partner with medical colleagues to leverage existing KOL relationships here. Companies may also be able to leverage existing European networks such as the European Reference Networks, virtual networks linking HCPs across Europe to tackle challenges in complex and rare conditions, facilitating the sharing of expertise and knowledge.
  • Patient-centric and clinically-relevant endpoints: To address uncertainty in relevant outcomes, engage with patient advocacy groups and undertake patient insight studies to identify which endpoints are most patient relevant. Clinical experts can complement this work by validating the most clinically relevant outcomes.
  • Carefully plan your stakeholder engagement activities: Recent discussions at the World Orphan Drug Congress Europe 2025 highlighted stakeholder concerns regarding conflict-of-interest requirements for the JCA process. Due to the small numbers of experts that exist in the rarest of diseases, it is common for individuals with the greatest depth and relevance of expertise (patient and clinical experts) to regularly engage with industry. As it is likely that individuals perceived to have least ‘bias’ will be prioritised by JCA assessors to be engaged in the process, companies should carefully consider who they approach as part of insight gathering activities.
  • Start early and integrate: Our key piece of advice for rare disease product manufacturers is always to start evidence generation planning early, to provide sufficient time to address the many and varied areas of uncertainty that will inevitably arise. Manufacturers should feed the outcomes of PICO simulations into global and local evidence-generation plans, to make the most of these PICO simulation activities and ensure as many relevant PICOs as possible are covered.

Conclusion

Achieving successful access in the rare diseases space has always required early, transparent and collaborative evidence generation planning and execution. This has only become more important with the introduction of EU JCA. By conducting robust PICO simulations at the right timepoints, leveraging learnings from well-considered literature reviews, taking HTA precedent from the most appropriate analogous indications, and by effectively engaging with colleagues, KOLs and patients, companies can proactively build strong evidence packages to support the best possible EU JCA submissions. Early preparation and careful collaboration are key!

References

  1. Treatment Guidelines for Rare, Early-Onset, Treatment-Resistant Epileptic Conditions: A Literature Review on Dravet Syndrome, Lennox-Gastaut Syndrome and CDKL5 Deficiency Disorder. Access this article. Last accessed: November 2025.
  2. Treatment guidelines for rare, early-onset conditions associated with epileptic seizures: a literature review on Rett syndrome and tuberous sclerosis complex. Access this article. Last accessed: November 2025.

If you would like any further information or advice on the themes presented above, please get in touch, or visit our EU JCA page to learn how our expertise can benefit you. Issy Newell (Head of Rare Diseases) and Catherine Bunting (Expertise Director), created this article on behalf of Costello Medical. The views/opinions expressed are their own and do not necessarily reflect those of Costello Medical’s clients or affiliated partners.

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