Our qualitative research methods which include qualitative studies, qualitative synthesis, and mixed-method studies

Bespoke Designs

We conceptualise, develop and deliver qualitative research, working closely with our clients to ensure strategic insights are provided to timelines and budget.

Deeper Insights

Our qualitative specialists utilise behavioural science to shape our research materials and guide our analyses.

Collaborative Approach

We collaborate seamlessly with our statisticians, epidemiologists and study management experts to ensure efficient mixed-methods project delivery.

Qualitative Studies

When exploring uncharted or complex stakeholder perspectives, primary qualitative research yields rich, nuanced, and impactful data to shape narratives and drive decision-making.

 

We offer qualitative studies, designed to provide the depth and breadth of insights you require to make an impact.

Our specialist team construct theoretical frameworks to drive purposive recruitment, ensuring you capture the right voices at the right time.

We produce real-world insights using diverse data generation methods, including surveys, interviews, focus groups and observation.

Our team uses innovative technical platforms to employ detailed qualitative data analysis techniques.

We produce manuscripts, conference materials and white papers to translate qualitative insights into strategic impact.

Our Qualitative Synthesis which includes Evidence Identification and Synthesis Methods

Qualitative Synthesis

For data rich landscapes, we combine our expertise in literature reviews and qualitative analysis to unify data from secondary sources and synthesise results to produce novel insights.

We have more than a decade of experience conducting and publishing literature reviews.

We continuously innovate our review processes, using an in-house app and integrating AI to increase efficiency.

We maintain flexibility and provide strategic guidance to tailor the review scope to our clients’ needs.

We utilise different forms of qualitative analysis software, and advise our clients with consideration to functionality, data security and cost.

Three circles showing how qualitative and quantitative insights combine to form mixed-methods studies.

Mixed-Method Studies

In circumstances where insights on stakeholders need to be unified with measurable outcomes, mixed-methods studies blend qualitative depth with quantitative breadth to provide integrated and actionable healthcare intelligence.

Rich Stakeholder Insights

Our qualitative research specialists design and deliver studies to generate nuanced insights that inform and enrich healthcare decision-making

Robust, Representative Data

Our epidemiologists deliver quantitative studies, statistical analyses and real-world data interpretation, ensuring findings are representative and rigorous

Integrated Mixed-Method Studies

Our quantitative and qualitative teams collaborate seamlessly to provide comprehensive insights through complex mixed-methods study designs, which elevate your understanding beyond those available through a single form of data

For more information on our Qualitative Research service offering or to request a quote, please contact Seth Francis-Graham

Get In Touch

Contact Seth Francis-Graham
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