Health Technology Assessment

Costello Medical’s dedicated Health Technology Assessment (HTA) Team specialises in the writing of HTA submissions (predominantly for NICE, SMC, AWMSG and NCPE), NICE briefing books, global HTA dossiers and health economic publications, in collaboration with our Publications Team, as well as providing support for HTA advisory boards and with strategic HTA planning. Our experienced team, led by Matt Griffiths, can offer you knowledgeable guidance and exceptional customer service to ensure that your HTA projects are delivered to exceptional standards, on time and within your budget.

What Makes HTA and Health Economic Writing at Costello Medical Different?

  • High quality writing support. Our experience in clinical trial communication, coupled with training in health economics from the University of York, makes us ideally placed to seamlessly weave together the clinical and economic stories within your HTA submission, global HTA dossier or health economic publication and develop an evidence-based, persuasive and clear strategic story. We take pride in our work and strive for perfection with every project. We particularly understand the importance of paying attention to detail in HTA submissions, where it is essential that all submitted information is presented correctly.
  • Technical expertise. All our Senior HTA writers have a scientific background and also have, or are studying towards, a postgraduate qualification in health economics, which ensures that the technical accuracy across the whole HTA submission is of the highest level. Additionally, we can draw on the expertise of our dedicated Health Economist Team to provide advice on complex economic subjects.
  • Exceptional customer service. We care as much about our clients’ HTA submissions and health economic publications as they do, which is why we continue to refine them at no additional cost until our clients are completely satisfied. We support our clients in the challenging task of ensuring that all stakeholder input is captured and that the submission is delivered to tight deadlines. Our clients value our project management skills very highly, as they allow them to focus their attention on the strategic content of a submission or publication.
  • Provision of strategic advice. We have experience in advising clients on complicated problems, including submissions involving off-label comparators, cross-over problems in clinical trials and lack of randomised trial data. We can also provide guidance on responding to competitor appraisals and gather specialist advice through clinical and economic advisory boards or expert surveys. The Costello Medical Team regularly attends conferences with an HTA and health economics focus, which, along with our close links to academics in the field, equips us with the knowledge necessary to advise manufacturers on any strategic problems that they encounter.
  • Cross-divisional collaboration. When developing an HTA submission, we work as one internal team with members from the Health EconomicsStatistics and Evidence Development Teams. This gives us the capability to deliver all the aspects required for a complete HTA submission, including the systematic reviews, the network meta-analyses, the models and the written submission. This collaboration not only makes the process more efficient, but also allows integration of all the different aspects to ensure a strong, consistent story is told throughout the submission.

Please contact Matt Griffiths for further information on HTA or health economic writing at Costello Medical, or to request a quote.

We supported a small pharmaceutical company with their complete NICE and SMC submissions for a new product that they were bringing to market, including the systematic literature reviews, the network meta-analysis, the model development and the written submissions. We were able to advise the client on how best to present the benefits of their product within the clinical pathway, particularly given that there were issues with off-label use of other comparators and few randomised controlled trials in the disease area.

Due to her detailed knowledge of the submission, the manufacturer asked Jeanette Kusel, Head of HTA and Health Economics at Costello Medical, to be one of the manufacturer representatives at the NICE Committee meeting. The persuasive narrative within the submission coupled with the comprehensive statistical analysis that had been performed persuaded NICE to approve the new technology after just one Committee meeting.

We were approached by the global market access division of a large pharmaceutical company requiring urgent assistance in drafting their response to a Technology Assessment Review (TAR) issued by the National Institute for Health and Care Excellence (NICE) in the UK.

The report issued recommendations that misrepresented their product’s clinical efficacy and cost-effectiveness and would have been highly damaging to market access success globally if adopted in NICE’s final guidance. The NICE consultation and review process provided an opportunity for the pharmaceutical company to submit a response to the TAR.

As we had not been involved in the original NICE submission and tight deadlines are imposed during the consultation phase, we had to assimilate and evaluate in a matter of days an unfamiliar report of over 500 pages issued by the academic group commissioned by NICE. This report was highly complex because our client’s product had been assessed alongside a number of others in the same therapeutic area. Our detailed analysis of the clinical and economic data presented in the TAR helped to identify the inappropriate interpretation of the clinical evidence by the academic group as well as serious flaws in their approach to the economic model.

Drawing on these findings, we agreed the strategy for the response in close collaboration with our client’s market access team. We then swiftly drafted a targeted and persuasive, yet respectful, document for submission to NICE, which successfully influenced their decision-making process: the evaluation in the original version of the TAR, stating that our client’s product should not be considered cost-effective, was reversed in the final NICE guidance where it is now recommended for use in a key patient subgroup throughout England’s National Health Service.